Dripify is a pioneering, remote-first IT product company specializing in outreach automation products. Our platform empowers businesses by revolutionizing hiring, sales, and marketing communication processes, making interactions more efficient and seamless.

Product — dripify.com

Dripify is entering a new stage of growth — and content is one of the core drivers of our brand, our demand generation, and our category creation.

We’re looking for a Content Lead who will architect and lead our entire content ecosystem: YouTube as a primary brand awareness + inbound lead generation channel, lead-gen webinars, and a unified content system that compounds over time.

This role is strategic + operational. You’ll set the vision, build the team, create systems, and run a high-output, high-quality content engine across multiple channels — while still being hands-on where needed. You will shape Dripify’s voice, define our narrative in the market, and partner closely with Growth, Product, and Sales to drive measurable impact.

This is a remote-first, high-impact role with cross-functional visibility and direct influence on pipeline, activation, and category leadership.

Requirements

• 5–7+ years of experience in content marketing/editorial/brand content roles.

• 2+ years in B2B SaaS (fast-growing and/or product-led is a strong advantage).

• 2+ years in a leadership/manager role (team lead, manager, head of content).

• Strong creativity-first mindset with the ability to develop fresh, standout concepts that cut through noise.

• Proven ability to build and execute content strategies that drive measurable outcomes (pipeline, activation, organic growth).

• Strong research and analytical skills to identify trends, build hypotheses, and optimize content.

• Hands-on experience with CMS platforms (e.g., WordPress): publishing workflows, content hygiene, basic on-page practices.

• Hands-on experience in building and optimizing the inbound lead generation flow (content → CTA → landing page → capture → nurture → SQL).

• Clear YouTube competence: series-based thinking, hooks, retention, packaging (title/thumbnail), production workflows, repurposing.

• Ability to lead and scale a hybrid content team (writers, designers, motion/video, agencies).

• Strong project management: cadence, prioritization, systems, quality gates, delivery without sacrificing creativity.

• Ability to supervise and mentor content creators, providing direct, constructive feedback and raising the bar.

Responsibilities

Content strategy & systems:
Own Dripify’s end-to-end content strategy and execution roadmap aligned with marketing and product goals.

Build a scalable content operating system: briefs, workflows, editorial standards, QA, planning cadence, and SOPs.
YouTube (brand awareness + lead gen):
Lead YouTube as a growth channel: define pillars, formats, series, and production workflow.
Own YouTube performance: packaging (titles/thumbnails), retention, watch time, CTR, and conversion into lead capture.
Webinars (lead generation engine):
Launch and scale lead-gen webinars: topic selection, speaker strategy, landing pages, promotion, attendance, follow-up, sales handoff.
Build repeatable webinar-to-content repurposing pipelines (clips, recap posts, email assets, sales collateral).
Inbound lead generation flow:
Architect and optimize content-driven inbound journeys: content → LP → capture → nurture → MQL/SQL.
Drive CTA strategy, landing page messaging, lead magnets, and nurture content.
Blog/SEO ecosystem:
Partner with SEO and the current content specialist to build topic clusters, improve rankings, update content, and increase conversion quality (not just traffic).
Connect SEO with YouTube and webinars via a unified topic strategy and systematic repurposing.
Team leadership & cross-functional collaboration:
Manage and scale internal creators and external vendors (writers, designers, motion/video, agencies).
Ensure brand voice, messaging, and tone are consistent, differentiated, and high-quality across all touchpoints.
Collaborate with Sales to create and improve sales enablement content (case studies, one-pagers, sequences, battlecards).
Work with Product to translate features into clear, compelling messaging across content channels.
Analytics & optimization:
Build dashboards to track content performance and make data-driven decisions (double down vs deprioritize).
Run content experiments: hypothesis → test → learn → scale.

• Experience producing or directing live-action videos (shoot planning, on-camera direction, scripting for real people).

• Experience partnering with influencers/ambassadors/industry spokespeople for co-created content.

• Experience building automation workflows in Make.com, n8n, etc.

• Hands-on experience building AI-assisted content systems (LLMs, AI writing tools, AI research workflows) that increase output without sacrificing quality, brand voice, or factual accuracy.

• Experience working with HubSpot, GA4, Similarweb, Ahrefs, SpyFu (or equivalents).

• Strong interest in sales, growth, entrepreneurship, and creator-style content.

Work conditions

• 100% remote position, providing flexibility and work-life balance.

• Competitive salary reflecting your skills and expertise.

• 24 days of paid vacation per year to recharge and relax.

• 10 days of paid sick leave.

• Educational opportunities.

• Compensation budget for medical and hobby/sport expenses.

• Generous budget for birthdays and anniversaries.

• Online and offline team events.

• A collaborative and innovative work environment with passionate team members.
  
  Hiring process:
  ✅Portfolio review — ✅Recruiter interview — ✅Test task — ✅Interview with CEO — ✅Reference check — ✅Offer